A downloadable ARG

Mackerelmediafish.com (playable here) is an ARG-like text adventure about digital archeology and friendship in unlikely places.

* Explore the ruins of an abandoned website.
* Brave the hazards of the old web.
* Embark on a quest to find what you are looking for!

Note: This may take you away from itch, but it will also return you to it (no spoilers).
There is a beginning, middle, and end (a win state, yes)

🐟🐠🐟🐠 πŸ‘‡More about this Fish πŸ‘‡πŸŸ 🐠🐟🐠

Mackerelmediafish.com is built to be a website based game where you navigate the abandoned ruins of a long forgotten website to find clues as to the disappearance of a fish (not just any fish, but the one you are looking for). You are assigned the role of a digital archeologist and must navigate through a text adventure.
The path to what you are looking for is strewn with hazards and interesting characters.
This is a web project that takes place across a website, open directory, and finally leads to something vague and mysterious on itch.
Mackerelmediafish.com is meant to be a time-manageable experience. You can play it within an evening. If you choose to read, and really fulfill the role of an internet archeologist, it will take longer. There's lots of written content, so you should be ready to  read. View it as something between an ARG, graphic novel, and text adventure.

The entire ARG is open source on github here.

πŸ“„ πŸ“° πŸ”ŽPressπŸ”πŸ“°πŸ“„

"The page is a pure dose of nostalgia, but the kind that’s melancholy rather than comforting — like visiting your old hometown and finding all its store windows boarded up."
- The Verge

"I don’t know where to begin with this—literally, figuratively, existentially?"
- Rock Paper Shotgun

"Mackerelmedia Fish also has some things to say about our connection with media and technology, asking us to treasure and explore rather than consume and move on."
- Indie Games Plus

"It is definitely a text adventure, because I was eaten by a grue."
- PC Gamer

"If you’ve wanted to check out this weird genre but were too scared to jump in, this is the perfect chance."
- itch.io blog

"This is a hilarious and wonderfully animated game and the less you know about it before you go in the better."

- Make Use Of

Development log


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Hi, my sister is angry and armed with a knife, please help me.

pee pee poo poo


dear god please help


s p i n





reality is an illusion

what the



dizzy, sO DiZzY! :/

i'm getting dizzy

i'm getting dizzy

Oh boy, here I go!

help i can't stop spinnin

ok awesome B-)

This is cool

how do i get both endings

wait, nvm

also, how can i help the cyberpets? I am sad for them now


In case anyone wants to stop the spinning, just use inspect element and deselect the animation checkbox.

I used inspect element to prevent the comments from spinning around

Having the comments spin around is a form of censorship because nobody will bother to attempt to read any critique found here because it's "not worth the effort"*

*i'm joking

it's kinda hard to read this

I came to Itch looking to update some of my games, and instead fell down this fishing hole of strangeness, I have no idea how I got where I am, but I will get out eventually.

Do a comment roll

(1 edit)

This comment section makes me feel a little sick

yo it's a kind of hard to type with this comment section spinning.


Why an how are the comments spinning.

f       i        s      h

Look interesting!

I can't install the fish

LFMAO love this game, but why is the Fish a virus? x°°

Unfortunately the site never stops loading for me, unless that's intended and I am missing something. Would love an offline version in a simulated browser, would be neat.

why spin





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